The Bookseller, a journal covering news of the British publishing industry, carries a story about a new literary prize sponsored by London Magazine. This will:
The sponsors are to be congratulated on their efforts, and no one can quibble with their claim of London Magazine’s long history of supporting the work of fledgling fiction writers. One wonders, however, what they had in mind when they mention London Magazine’s “support” of Evelyn Waugh at the “beginning” of his career. There was, according to Wikipedia, an earlier iteration of London Magazine that was published between 1900 and 1933. This belonged to the Harmsworth interests in the late 1920s-early 1930s when Waugh was starting his career. There is no record in the Evelyn Waugh Bibliography (ed. R M Davis et al.) of that journal publishing or reviewing anything by Evelyn Waugh. Nor does The Complete Short Stories (ed. by Ann Pasternak Slater) record any first publication of a story by Waugh in London Magazine. The Harmsworths also owned the Daily Mail which was indeed an early supporter of Waugh’s work, but that was a separate publication.
When the London Magazine resumed publication after the war, first under John Lehmann and later under Alan Ross, they did publish some of Waugh’s writings, in particular excerpts from his Sword of Honour trilogy. But by that time, Waugh was well established, and it is difficult to determine who was “supporting” whom by these efforts.