Today’s Financial Times has an article about the new ownership of Debrett’s and explains how they hope to exploit the brand. To put the company’s main product in historic perspective, they turn to a quote from Evelyn Waugh:
Founded in 1769, John Debrett’s The New Peerage was the LinkedIn of its day — a compendium of the British establishment. In Brideshead Revisited, the novel by Evelyn Waugh, when Charles Ryder complains that he has few relatives, Sebastian Flyte says: “There are lots of us. Look them up in Debrett.”
The story in the FT’s online edition is headed by a photograph of Anthony Andrews appearing as Sebastian with his teddy bear Aloysius from the 1981 Granada TV series.
